Putting Firepower Back into a Brand
By creating connections between itself and the idea of an effective military, TestArmy already had a compelling brand differentiator for a company operating in the modern IT sector. However, inconsistent and slightly archaic elements of its early visual identity seemed more like a rusty machine gun than a precision-guided missile. After several years in business, the company needed to rebrand.
We looked at TestArmy’s existing brand from all angles as we wanted to design for the long-term future of the company. A deep analysis pinpointed the core strengths of the brand worth keeping while also zeroing in on everything that needed to be cut loose. Workshops with key staff uncovered the fundamentals of the brand that could be used build that perfect foundation. And a careful market analysis showed us how and where to take all this information and successfully position the company in the existing IT landscape.
The Medal of Honour: A New Logotype
First step, the logo. We selected the crest of the world’s most powerful military, simplified it as much as possible, and based on this created an emblem relevant to common project trends in the IT sector. Vivid colours were emphasized by the different font weight used in the name, which brought about more visual distinction.
Weapons of Choice
The next step was to arm TestArmy with all the branded materials it would need to solidify an image of being the very best in their field i.e. the Testing Special Forces.
A new website was designed from scratch. A dedicated photoshoot, careful UX choices and a visual template designed to look professional, modern and precise. Campaign-specific landing pages we designed for effective communication and user conversation. All marketing and advertising materials such as business cards, pamphlets, roll ups and banners were also added by us to TestArmy’s arsenal.
“We were looking for a design studio with experience in rebranding. We wanted to visualize our strong points, i.e., trustworthy specialists and top-class services. The Charizma turned out to be exactly the partner we needed. The professional approach and utter attention to the client’s needs undoubtedly make them stand out from other creative agencies.”