CHARIZMA_Verstiuk_Hanging sign

Rise of the premium brand

Verstiuk Production, an “animated explainer” video agency, needed help in developing the company’s visual side. While they have already gained ample recognition in this sector working on other people’s products, they decided they wanted expert guidance on picking the right visual direction for their own brand. The better their brand identity, the greater their chance of creating premium promotional content for established B2B companies, promising start-ups, and influential marketing professionals.

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CHARIZMA_Verstiuk_Client Sketches

CHARIZMA_Verstiuk_Moodboard

Simplicity is key

Verstiuk approached us seeking a way to differentiate themselves and elevate the brand above the crowded freelance market. Despite an already impressive and still growing portfolio of premium cases, they needed support in developing the right business strategy. After a few rounds of brainstorming and market research, we came up with a visual direction and the brand strategy that tied in perfectly with the core idea of company. The trick was keeping things clear and simple – a key trait in the videos the company produces. Hence “complex simplicity” was selected for the driving brand idea.

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Simple harmony

This driving idea shows throughout the branded material but more so in the redesigned logo itself. The logo is inspired by a single pixel as if to underline that everything starts with a simple shape / idea / point. The same goes for the color palette that helps bring out the simplicity of a geometry-based font, underlining the visual identity’s subtle elegance.

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CHARIZMA_Verstiuk_Logo on white

After a thorough brand analysis, we went about producing all the other required marketing collaterals personalized to fit Verstiuk’s new mission and vision. Our main objective was to present the brand as unique and professional so that key business clients would regularly turn to them as their go-to agency on complex and challenging projects that required video visualizations.

CHARIZMA_Verstiuk_Identity manual

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“We have approached CHARIZMA, looking for a modern brand identity redesign that would refresh our branding. From day one, the team has been very responsive and easy to work with. We are glad that Verstiuk finally has a new, refined brand identity, that hopefully will last for many years to come.”

 

Stanislav Verstiuk, Founder & CEO

Rising in the rankings

Today, the company continues to grow and prosper in the field of visual production. Client’s from across the globe are coming to Verstiuk to tap into their level of expertise and skills.  They were also recently included by DesignRush on its list of the top 25 video production companies. 

What we did:

  • Brand analysis
  • Brand idea
  • Moodboards
  • Logo
  • Brand identity
  • Email signature
  • Social media templates
  • Proposal template
  • Business cards
  • Letterhead
  • Identity manual